Driving Digital Transformation in Product Development

About the Customer

Blue Star is India’s leading air conditioning and commercial refrigeration company, with a legacy of engineering excellence and innovation across residential, commercial, and industrial markets.

The Challenge

Blue Star was aiming to accelerate its digital transformation journey to stay competitive in a fast-evolving market. Key challenges identified included:

1

Fragmented engineering and product development processes.

2

Lack of integration across departments leading to data silos.

3

Increasing complexity in managing product configurations and variants.

4

Need for faster time-to-market while ensuring compliance and quality

Our Approach

BWC Labs partnered with Blue Star to conduct a comprehensive Digital Transformation Assessment. This included:

1

Mapping the current state of product development and IT systems.

2

Identifying bottlenecks in design collaboration, BOM management, and change processes.

3

Benchmarking against industry best practices

4

Recommending a phased adoption roadmap leveraging PLM Platform capabilities.

The Solution

1

A digital continuity roadmap enabling end-to-end integration of engineering, manufacturing, and service data.

2

Defined a clear PLM transformation path including Technology-based product data management, configuration management, and change governance.

3

Recommended adoption of advanced simulation and virtual validation to reduce physical prototyping.

4

Structured governance model for program and portfolio management.

The Outcomes & Benefits

1

Clear digital roadmap aligning IT investments with business strategy

2

Improved collaboration across design, engineering, and manufacturing teams.

3

Reduced time-to-market through faster and error-free product development cycles.

4

Strengthened innovation capability by enabling virtual twin-based product design.

5

Better visibility and traceability across the product lifecycle.

Quote

“BWC Labs’ digital transformation roadmap gave us clarity and confidence on how to modernize our engineering operations and become future-ready.” – Senior Leadership, Blue Star

Get Started

Let’s Build Something Great

Partner with seasoned experts to accelerate your digital transformation and engineering workflows across industries with cutting-edge solutions.