Optilogic

How BWC Labs and Optilogic are Redefining Supply Chain Design in India

The supply chain world is evolving at lightning speed. Global disruptions, government policy changes, and rising customer expectations are reshaping how companies plan and operate their networks. To meet these challenges head-on, BWC Labs has partnered with Optilogic, a global leader in cloud-native supply chain design software.
This partnership marks a big step forward in making supply chain design in India smarter, faster, and more resilient.

Why This Partnership Matters

India’s outbound supply chain is one of the most complex in the world. Think about it: multiple layers of distribution, fast-moving FMCG products, and the explosive rise of quick-commerce players promising deliveries in minutes. Add global disruptions—like tariffs, sudden regulatory changes, or international policy shifts—and the supply chain challenge becomes even more daunting.

That’s where BWC Labs and Optilogic come together.

CIMdata’s expertise spans

Warehouse optimization

Helping FMCG and consumer product companies place their warehouses in the right locations for maximum efficiency and market reach.

Quick-commerce supply chain design

Supporting delivery models that reduce last-mile times while expanding coverage.

Disruption simulations

Using Optilogic’s advanced tools to quickly model “what-if” scenarios, so businesses can see the impact of global changes before they hit.

Technology integration

Leveraging BWC’s expertise in app development and enterprise integration to extend the capabilities of Optilogic’s platform.

What Leaders Are Saying

Rahul Deshpande, CEO of BWC Labs, explains:

“Our mission has always been to bridge the gap between advanced technology and real-world business challenges. With Optilogic, we are equipping Indian enterprises with the ability to design faster, more resilient, and disruption-ready supply chains.”

Satish Vaidya, President of BWC Labs, adds:

“The future of supply chain design in India depends on integrating deep domain knowledge with innovative technology. This partnership will help FMCG manufacturers, industrial players, and quick-commerce companies optimize their networks and stay ahead of both domestic challenges and international uncertainties.”

Transforming Supply Chain Design for a More Resilient Future

Global supply chains have evolved beyond cost efficiency to focus on resilience, agility, and speed. In an era marked by geopolitical shifts, regulatory changes, and volatile demand patterns, organisations must be able to anticipate disruption and respond quickly. Against this backdrop, BWC Labs and Optilogic have announced a strategic partnership to bring next-generation, cloud-native supply chain design capabilities to India and global markets. By combining Optilogic’s advanced SaaS-based platform, Cosmic Frog, with BWC Labs’ deep consulting expertise and regional market knowledge, businesses can simulate risks in real time, optimise warehouse and distribution networks, and design future-ready supply chains. From multinational FMCG companies to fast-growing quick-commerce players, the partnership enables organisations to evaluate trade-offs across cost, service, and risk—before making critical investment decisions.

Enabling India-Focused Innovation with Global Best Practices

India’s supply chain ecosystem is uniquely complex, characterised by multi-layered distribution, rapid urban demand growth, and increasing expectations for faster last-mile delivery. The BWC–Optilogic collaboration addresses these challenges by combining global best practices with local market adaptation. BWC Labs brings strong domain expertise across sourcing, automotive, FMCG, and digital transformation, along with the ability to integrate and extend enterprise systems. Optilogic contributes a powerful, cloud-native platform capable of rapid modelling, disruption simulation, and large-scale network optimisation. Together, they offer Indian enterprises access to world-class technology supported by on-ground consulting and implementation. At BWC Labs, supply chain transformation is viewed as essential—not optional—and this partnership ensures companies can design resilient, scalable, and disruption-ready supply chains today, positioning them to thrive amid tomorrow’s uncertainty.

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